In a sense, when we started Virgin Atlantic, I was trying to create an airline for myself. If you try to build the perfect airline for yourself, it will be appreciated by others.

You don't learn to walk by following rules. You learn by doing, and by falling over.

The balloons only have one life and the only way of finding out whether they work is to attempt to fly around the world.

Do not be embarrassed by your failures, learn from them and start again.

Train people well enough so they can leave, treat them well enough so they don't want to.

If you look after your staff, they'll look after your customers. It's that simple.

Listen more than you talk. Nobody learned anything by hearing themselves speak.

Business opportunities are like buses, there's always another one coming.

If somebody offers you an amazing opportunity but you are not sure you can do it, say yes-then learn how to do it later!

Never take your eyes off the cash flow because it's the life blood of business.

If people aren't calling you crazy, you aren't thinking big enough.

And they...LIVED! Life isn't always ‘Happily Ever After’, rather, loving FOREVER, regardless.

She checked herself in the mirror. She was a roadmap of violence.

I love you, and because I love you, I would sooner have you hate me for telling you the truth than adore me for telling you lies.

Even losing you (the joking voice, a gesture I love) I shan't have lied. It's evident the art of losing's not too hard to master though it may look like (Write it!) like disaster.

There's one thing worse than change and that's the status quo.

To find your own way is to follow your bliss.

…I can't help seeing that you are very lonely, and sometimes there is a hungry look in your eyes that goes to my heart.

In my defense, the corpse was entirely unexpected.

The City is an addictive machine from which there is no escape

You have to believe in yourself. And you have to, down deep within the bottom of your soul, feel that you can do the job that you've set out to do.