In communications, familiarity breeds apathy.
William Bernbach
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Other quotes of William Bernbach
In this very real world, good doesn't drive out evil. Evil doesn't drive out good. But the energetic displaces the passive.
Nobody counts the number of ads you run; they just remember the impression you make.
In advertising, not to be different is virtually suicidal.
We are so busy measuring public opinion that we forget we can mold it. We are so busy listening to statistics we forget we can create them.
An idea can turn to dust or magic, depending on the talent that rubs against it.
If you stand for something, you will always find some people for you and some people against you. If you stand for nothing, you will find nobody against you, and nobody for you.
It may well be that creativity is the last unfair advantage we're legally allowed to take over our competitors.
Just because your ad looks good is no insurance that it will get looked at. How many people do you know who are impeccably groomed... but dull?
Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.
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Your first and foremost job as a leader is to take charge of your own energy and then help to orchestrate the energy of those around you.
The basic dynamics of conversion are summed up for me in the words LEAVE-ARRIVE, END-BEGIN, SHED-EMERGE. These are the tensions of conversion and spiritual awakening.
Who you are should not be defined by your achievements.
We once went 13 games without winning. There's always pressure here. Winning is always important here. How do you handle yourself and compose yourself is important. (on Manchester United)
Who says I like right angles? These are not my laws, these are not my rules.
I have a private press. I'm a book artist. I publish books of other authors and artists. I do the illustrating. I set the type. I print it myself on my press. I do everything but bind it.
It's the beauty within us that makes it possible for us to recognize the beauty around us.
In principle, any abstraction of the object is allowed which has a sufficiently strong creative power behind it.