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Edward Tufte Quotes: In general, I think audiences are a lot smarter than people think. So, it's not
         

In general, I think audiences are a lot smarter than people think. So, it's not "know your audience", it's "respect your audience, and really know your content".


Edward Tufte
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Other quotes of Edward Tufte


Only drug dealers and software companies call their customers 'users'

Only drug dealers and software companies call their customers 'users'



It is straightforward for me to be ethical, responsible, and kind-hearted because I have the resources to support that.

It is straightforward for me to be ethical, responsible, and kind-hearted because I have the resources to support that.



Graphical excellence is that which gives to the viewer the greatest number of ideas in the shortest time with the least ink in the smallest space.

Graphical excellence is that which gives to the viewer the greatest number of ideas in the shortest time with the least ink in the smallest space.



Design isn't crafting a beautiful, textured button with breathtaking animation. It's figuring out if there's a way to get rid of the button altogether.

Design isn't crafting a beautiful, textured button with breathtaking animation. It's figuring out if there's a way to get rid of the button altogether.



If the statistics are boring, you've got the wrong numbers.

If the statistics are boring, you've got the wrong numbers.



The essential test of design is how well it assists the understanding of the content, not how stylish it is.

The essential test of design is how well it assists the understanding of the content, not how stylish it is.



Good design is a lot like clear thinking made visual.

Good design is a lot like clear thinking made visual.



Design cannot rescue failed content.

Design cannot rescue failed content.



Clutter and confusion are failures of design, not attributes of information.

Clutter and confusion are failures of design, not attributes of information.



The world is complex, dynamic, multidimensiona l; the paper is static, flat. How are we to represent the rich visual world of experience and measurement on mere flatland?

The world is complex, dynamic, multidimensiona l; the paper is static, flat. How are we to represent the rich visual world of experience and measurement on mere flatland?





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I grew up in the heat of '70s postmodern fiction and post-Godard films, and there was this idea that what mattered was the theory or meta in art.

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If I ran a retail store, which I have done in my life, I would go into it from a place of "I am thrilled to be here, and I am honored to be able to serve other people."

If I ran a retail store, which I have done in my life, I would go into it from a place of "I am thrilled to be here, and I am honored to be able to serve other people."




Quote Description


This page presents the quote "In general, I think audiences are a lot smarter than people think. So, it's not &quot;know your audience&quot;, it's &quot;respect your audience, and really know your content&quot;.". Author of this quote is Edward Tufte. This quote is about audience, people, smarter, thinking, respect,.