In marketing I've seen only one strategy that can't miss - and that is to market to your best customers first, your best prospects second and the rest of the world last.

You might not think that programmers are artists, but programming is an extremely creative profession. Its logic-based creativity.

Daikatana will be the greatest game of all time.

You want stealth? Be a rogue in 'World of Warcraft'.

I think DOOM had just the right mix of elements that keep people coming back to it: great monsters, excellent weapons with great balance, a spooky environment and extreme speed.

There are too many games being developed by people that have no business creating games.

I'm creating the kind of games that I like right now. I'm not being held back by technology.

Doom 2 is just such a bigger, badder, better version of Doom

There is a definite argument to be made that videogames are becoming an art form put together by artists of different types.

You're headed in the right direction when you realize the customer viewpoint is more important than the company viewpoint. It's more productive to learn from your customers instead of about them.

I still like to play games that have a beginning, an end and a story.

Don’t ever hesitate to take to [God] whatever is on your heart. He already knows it anyway, but He doesn’t want you to bear its pain or celebrate its joy alone.

If it was bliss to be alive, to hunt was rapture.

Just because a feeling is natural does not mean it should be indulged.

While the club-kid lifestyle might’ve once appealed to him, after he discovered even drugs wouldn’t dull his sharpened reality, he went into each round cold.

Many without punishment none without sin.

Style, is like a frog: you can dissect the thing, but it somehow dies in the process.

You have to attempt to be objective about yourself.

A work becomes a work of art when one re-evaluates the values of nature and adds one's own spirituality.

We teach children how to measure and how to weigh. We fail to teach them how to revere, how to sense wonder and awe.

Thoughts, and words that spring from them, bend the individual's reality. To speak of death is to invite it. To think of sorrow is to produce it.