In most agencies, account executives outnumber the copywriters two to one. If you were a dairy farmer, would you employ twice as many milkers as you had cows?

The consumer isn't a moron; she is your wife.

A good advertisement is one which sells the product without drawing attention to itself.

The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying.

If you ever find a man who is better than you are - hire him. If necessary, pay him more than you pay yourself.

The more informative your advertising, the more persuasive it will be.

I did not feel 'evil' when I wrote advertisements for Puerto Rico. They helped attract industry and tourists to a country which had been living on the edge of starvation for 400 years.

Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.

Our business is infested with idiots who try to impress by using pretentious jargon.

If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.

Tell the truth, but make the truth fascinating.

Seek opportunities to help and you will be a success

"Honesty" without compassion and understanding is not honesty but subtle hostility.

Life would be perfect if monster would stop farting.

Everything I ever said to you was true and is true.

Every place is a place to practice. Every time is a time to practice. Zen is concerned with the thought we have this moment rather than with rituals or rules of behavior

It is always a risk to speak to the press: they are likely to report what you say.

Growing up in public is a test, and not many people know how to do it.

He looked at her rather as a man looks at a problem that he would very much prefer to do without. She supposed it was a distinction of a sort to be a harassment to a king.

Is this not the true romantic feeling; not to desire to escape life, but to prevent life from escaping you.

Now is not the time for Canadians to be sanctimonious. It is time for us to be prudent and active.