In the end, we are our choices.

A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.

The common question that gets asked in business is, why? That’s a good question, but an equally valid question is, why not?

We can't be in survival mode. We have to be in growth mode.

What we want to be is something completely new. There is no physical analog for what Amazon.com is becoming.

One of the huge mistakes people make is that they try to force an interest on themselves. You don't choose your passions; your passions choose you.

If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.

It's hard to find things that won't sell online.

Everything you are comes from your choices.

A company shouldn't get addicted to being shiny, because shiny doesn't last.

We've had three big ideas at Amazon that we've stuck with for 18 years, and thy're the reason we're successful: Put the customer first. Invent. And be patient.

Loving connections are intimately associated with belief. The more connected we are, the more we believe in each other.

Your inability to see the wisdom in someone else is not a reflection on their lack of perspicacity, it is a reflection on yours.

life is meaningless unless you bring meaning to it; ... it is up to us to create our own existence. Unless you do something, unless you make something it's as though you aren't there.

The experience of being understood, versus interpreted, is so compelling you can charge admission.

If you personalize losses, you can't trade.

Louis van Gaal is one of the most incredible coaches who's done a fantastic job in clubs all over Europe.

Everybody loses a couple, and you either pack it up and go home or you keep on fighting.

It doesn't make much sense and it's nil premium. They're going to have co-CEOs...which is a very uncomfortable structure.

Loud threats often indicate deep fears

A mother is only as happy as her saddest child.