In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create.

The consumer isn't a moron; she is your wife.

A good advertisement is one which sells the product without drawing attention to itself.

The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying.

If you ever find a man who is better than you are - hire him. If necessary, pay him more than you pay yourself.

The more informative your advertising, the more persuasive it will be.

I did not feel 'evil' when I wrote advertisements for Puerto Rico. They helped attract industry and tourists to a country which had been living on the edge of starvation for 400 years.

Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.

Our business is infested with idiots who try to impress by using pretentious jargon.

If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.

Tell the truth, but make the truth fascinating.

Rekindle spirit revives the soul

Let us make sure that future generation writes our biography.

First, accept sadness. Realize that without losing, winning isn't so great.

I'm bored with knitting. I've taken up arson.

You cannot be beautiful and hate.

Men have discovered other philosophical and ethical systems, but they have not found another Jesus Christ. No one in history can match Him.

If you can build a team full of high-quality people, and you bring aboard someone who may lack qualities, they're probably likely to go in the right direction.

The world’s not so simple anymore, I guess it never was. We ignored it, now we can’t.

The price of being oneself is so high and involves so much ruthlessness toward others (or what looks like ruthlessness in our duty-bound culture) that very few people can afford it.

My kids were completely out of control, while I was working fifteen hours a day plus weekends. I screamed a lot, something I'm not particularly proud of, but it was that or firearms.