In this very real world, good doesn't drive out evil. Evil doesn't drive out good. But the energetic displaces the passive.

Nobody counts the number of ads you run; they just remember the impression you make.

In advertising, not to be different is virtually suicidal.

We are so busy measuring public opinion that we forget we can mold it. We are so busy listening to statistics we forget we can create them.

An idea can turn to dust or magic, depending on the talent that rubs against it.

If you stand for something, you will always find some people for you and some people against you. If you stand for nothing, you will find nobody against you, and nobody for you.

It may well be that creativity is the last unfair advantage we're legally allowed to take over our competitors.

Just because your ad looks good is no insurance that it will get looked at. How many people do you know who are impeccably groomed... but dull?

Word of mouth is the best medium of all.

Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.

You can say the right thing about a product and nobody will listen. You’ve got to say it in such a way that people will feel it in their gut. Because if they don’t feel it, nothing will happen.

Show me a woman without guilt and I'll show you a man

What nicer thing can you do for somebody than make them breakfast?

My father was a news guy, you know, he was in radio news. And so that was sort of in my DNA. It was something we talked about at the dinner table when I was a kid.

If you carry a paperback book in your back pocket, but spend more time on your hair than you do reading it, you're probably a bad actor.

It's hard to notice things without people noticing me and that takes some getting used to.

I quite like the drama of an encore. I think an encore is for those artists who are inclined to do dramatic gestures, and I certainly would say I am inclined towards them.

Tolerated people are never conciliated. They live on, but the aroma of their life is lost.

For what is the use of transmitting knowledge if the individual's total development lags behind?

I like to photograph people who have strength and dignity in their faces. Whatever life has done to them, it hasn’t destroyed them.

Night's candles have burned out, and jocund day stands tiptoe on the misty mountaintops." Hope tinged with melancholy - like life.