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John Wanamaker Quotes: In writing advertising it must always be kept in mind that the customer often knows more about the goods than the advertising writers because they have had experience in buying them.
         

In writing advertising it must always be kept in mind that the customer often knows more about the goods than the advertising writers because they have had experience in buying them.


John Wanamaker
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Other quotes of John Wanamaker


Courtesy is the one coin you can never have too much of or be stingy with.

Courtesy is the one coin you can never have too much of or be stingy with.



One may walk over the highest mountain one step at a time.

One may walk over the highest mountain one step at a time.



People who cannot find time for recreation are obliged sooner or later to find time for illness.

People who cannot find time for recreation are obliged sooner or later to find time for illness.



Half the money I spend on advertising is wasted; the trouble is I don't know which half.

Half the money I spend on advertising is wasted; the trouble is I don't know which half.



When a customer enters my store, forget me. He is king.

When a customer enters my store, forget me. He is king.



A man's not doing much until the cause he works for possesses all there is of him. Desire, when harnessed, is power.

A man's not doing much until the cause he works for possesses all there is of him. Desire, when harnessed, is power.



I know that half of my advertising dollars are wasted ... I just don't know which half.

I know that half of my advertising dollars are wasted ... I just don't know which half.



Nothing comes merely by thinking about it.

Nothing comes merely by thinking about it.



No mistake or failure is as bad as to stop and not try again.

No mistake or failure is as bad as to stop and not try again.



Gratitude takes three forms: a feeling in the heart, an expression in words, and a giving in return.

Gratitude takes three forms: a feeling in the heart, an expression in words, and a giving in return.





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Strangely enough, I don't seem to tolerate food in great quantities or when it is too rich anymore.”“That's perfectly all right. Most people dig their graves with their own teeth as it is.

Strangely enough, I don't seem to tolerate food in great quantities or when it is too rich anymore.”“That's perfectly all right. Most people dig their graves with their own teeth as it is.



Life is like riding, you will only have harmony once you stop fighting it.

Life is like riding, you will only have harmony once you stop fighting it.



Friendship can be obtained from anyone at any time. It knows no difference between age, gender, or even species.

Friendship can be obtained from anyone at any time. It knows no difference between age, gender, or even species.



Do not attempt to hide things which cannot be hidden.

Do not attempt to hide things which cannot be hidden.



I'm sorry if any of you are Catholic. I'm not sorry if you're offended, I'm actually just sorry by the fact that you're Catholic.

I'm sorry if any of you are Catholic. I'm not sorry if you're offended, I'm actually just sorry by the fact that you're Catholic.



I'm not going to hide the fact that I am a happy person.

I'm not going to hide the fact that I am a happy person.



America tends to worship the modest talent because it doesn't put us in an uncomfortable position vis-a-vis the artist.

America tends to worship the modest talent because it doesn't put us in an uncomfortable position vis-a-vis the artist.



Preaching is fire in the pulpit that melts the ice in the pew.

Preaching is fire in the pulpit that melts the ice in the pew.



When I meet successful people I ask 100 questions as to what they attribute their success to. It is usually the same: persistence, hard work and hiring good people.

When I meet successful people I ask 100 questions as to what they attribute their success to. It is usually the same: persistence, hard work and hiring good people.



Ahimsa is the height of Kshatriya dharma as it represents the climax of fearlessness.

Ahimsa is the height of Kshatriya dharma as it represents the climax of fearlessness.




Quote Description


This page presents the quote "In writing advertising it must always be kept in mind that the customer often knows more about the goods than the advertising writers because they have had experience in buying them.". Author of this quote is John Wanamaker. This quote is about advertising, mind, goods, writing, buying, knows, experience,.