Instead of relying on expensive marketing, habit-forming companies link their services to the users' daily routines and emotions.

Companies leverage two basic pulleys of human behavior to increase the likelihood of an action occuring: the ease of performing an action and the psychological motivation to do it.

Habit-forming products often start as nice-to-haves, but once the habit is formed, they become must-haves.

Reducing the thinking required to take the next action increases the likelihood of the desired behavior occurring unconsciously.

For an infrequent action to become a habit, the user must perceive a high degree of utility, either from gaining pleasure or avoiding pain.

Why not live now instead of someday?

Products with higher user engagement have the potential to grow faster than their rivals.

Users who continually find value in a product are more likely to tell their friends about it.

Like flossing, frequent engagement with a product, especially over a short period of time, increases the likelihood of forming new routines.

To initiate (user) action, doing must be easier than thinking.

Habit-forming products alleviate users' pain by relieving a pronounced itch.

What the mind can conceive and believe, and the heart desire, you can achieve.

The Sun challenges us to Shine, the Clouds remind us to Move, the Birds tell us we too can Fly and the Sky tells us that there is no limit to our Dreams and Goals.

Forever is a measure of time used by people who share an ordinary love. Our extraordinary love is immeasurable...for us, forever just won’t do.

The Swedish Christmas is definitely unique, even throughout Scandinavia. Like Christmas everywhere, it's a very family-centered holiday.

The laws of nature are but the mathematical thoughts of God.

If I had but an hour of love,if that be all that is given me,an hour of love upon this earth,I would give my love to thee.

It's not what we don't know that hurts us, people say. It's what we believe is true that isn't that does the damage.

The natural pattern of current astronomy is provided by the cryptic unity of nature itself (belief in which is the chief act of faith of the scientist).

Those who cannot afford to sue currently have no protection of their property rights if they come in conflict with a regulation.

O sleep, O gentle sleep, Nature's soft nurse, how have I frightened thee, 1710. That thou no more will weigh my eyelids down, And steep my senses in forgetfulness?