Investments in greater email marketing sophistication often lead to even higher returns, not diminishing returns.

Given the reality of limited time and resources, best practices provide a valuable, low risk, default starting point.

Marketers and executives are very different from the average consumer, so your instincts may mislead you.

Best practices are particularly valuable to those who are unfamiliar with email’s unique, often confusing rules.

The on-brand execution of best practices tailored to your unique audience is what leads to the best execution.

Best practices are those practices that generally produce the best results or minimize risk.

Poor practices are blunting email marketing’s effectiveness and keeping its ROI from being truly awesome.

It does bear emphasis that slippery-slope arguments are notoriously invalid.

Boredom is a sickness of the soul.

Taking me seriously is a big mistake. I certainly wouldn't.

The secret of change consists in concentrating one's energy to create the new, and not to fight against the old.

Press conferences are good. I have my own philosophy about press conferences. I usually think that when they don't like the movie, they ask about other things.

Don't any of you realize there's only one life between that madman and the Presidency?

See, if you look at the drug war from a purely economic point of view, the role of the government is to protect the drug cartel. That's literally true.

Even the creative things feel mathematic, almost.

I'm against redefining marriage historically 5,000 years... because then it'll be re-defined. What if it's between a brother and a sister?

I think everything has its place. So if the ideas or the fluidity isn't coming in writing, maybe it's related to ingestions.