It follows that unless your headline sells your product, you have wasted 90 percent of your money.

The consumer isn't a moron; she is your wife.

A good advertisement is one which sells the product without drawing attention to itself.

The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying.

If you ever find a man who is better than you are - hire him. If necessary, pay him more than you pay yourself.

The more informative your advertising, the more persuasive it will be.

I did not feel 'evil' when I wrote advertisements for Puerto Rico. They helped attract industry and tourists to a country which had been living on the edge of starvation for 400 years.

Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.

Our business is infested with idiots who try to impress by using pretentious jargon.

If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.

Tell the truth, but make the truth fascinating.

He’d managed to take hold of her being, her poise and twisted it that it’d mutilated so bad. Even she had forgotten how it had felt to be sane.

Don´t let your work define you. But let you define what works for you to defy and refine you even more.

The pool is terrible, but that doesn't have much to do with my record swims. That's all mental attitude.

How disappointment tracks the steps of hope.

I have tried to talk about the issues in this campaign... and this has sometimes been a lonely road, because I never meet anybody coming the other way.

It is true that money attracts; but much money repels.

For although Claudius had been accused of gambling and drunkenness, not only were no worse sins laid to his charge, but he had successfully established some claim to being considered a learned man.

Routine is a ground to stand on, a wall to retreat to; we cannot draw on our boots without bracing ourselves against it.

Well, I believe in God. I taught Sunday school.

Americans are getting like a Ford car, they all have the same exact parts, the same upholstering and make exactly the same noises.