It has been found that the less an advertisement looks like an advertisement and the more it looks like an editorial, the more readers stop, look, and read.

The consumer isn't a moron; she is your wife.

A good advertisement is one which sells the product without drawing attention to itself.

The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying.

If you ever find a man who is better than you are - hire him. If necessary, pay him more than you pay yourself.

The more informative your advertising, the more persuasive it will be.

I did not feel 'evil' when I wrote advertisements for Puerto Rico. They helped attract industry and tourists to a country which had been living on the edge of starvation for 400 years.

Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.

Our business is infested with idiots who try to impress by using pretentious jargon.

If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.

Tell the truth, but make the truth fascinating.

Nothing can happen more beautiful than death - Walt Whitman

By the grace of the Lady, whose face mirrors my own, may I ever remember I am made in her image, blessed and beautiful.

Power doesn't equal worth. Wisdom is a far greater virtue.

Create your legacy, and pass the baton.

I like to reserve the right to write about whatever I like.

If a person remains tense for a long time he might not notice it himself, but it’s like his nerves are a piece of rubber that has been stretched out. It’s hard to go back to the original shape.

I don't think you need to dumb down to a child, you merely have to be clear, you know?

When he [the slothful person] is pressed to be diligent, either in his worldly affairs or in the business of religion, this is his excuse (and a sorry excuse it is as bad as none).

France will always be a great nation.

We never, ever in the history of mankind have had access to so much information so quickly and so easily.