It is a surprising fact that those who object most violently to the manipulation of behaviour nevertheless make the most vigorous effort to manipulate minds.

A failure is not always a mistake, it may simply be the best one can do under the circumstances. The real mistake is to stop trying.

A person who has been punished is not thereby simply less inclined to behave in a given way; at best, he learns how to avoid punishment.

Give me a child and I'll shape him into anything.

The major difference between rats and people is that rats learn from experience.

Education is what survives when what has been learned has been forgotten.

Behavior is determined by its consequences.

That's all teaching is; arranging contingencies which bring changes in behavior.

Behavior is shaped and maintained by its consequences

The way positive reinforcement is carried out is more important than the amount.

It is not a question of starting. The start has been made. It's a question of what's to be done from now on.

Genes come together to construct a magnificent life-form, while neurons come together to form our Illusion of Consciousness.

Literature, not scripture, sustains the mind and - since there is no other metaphor - also the soul.

Winners bring reality up to their vision. Losers bring their vision down to reality.

I know that people think I'm a party king; but, face it, if I finished the bottle every time I took a drink, I wouldn't be able to do the aerials I do onstage.

What the father kept silent the son speaks out.

Mrs LINDE: When you've sold yourself once for the sake of others, you don't do it second time.

It is no use running; to set out betimes is the main point.

The size of the federal budget is not an appropriate barometer of social conscience or charitable concern.

Poisonous people do not deserve your time. To think otherwise is masochistic.

Money is like a sixth sense without which you cannot make a complete use of the other five.