It is acceptable to bring someone to tears if it explains to them in an emotional way why a product, a service, or a candidate is the right person, is the right thing to do.

The principles behind explaining and educating the product or the elected official is similar, even though the actual execution of it is very, very different.

It's not what you say, it's what people hear.

A compelling story, even if factually inaccurate, can be more emotionally compelling than a dry recitation of the truth.

Politics is gut; commercials are gut.

Ideology and communication more often than not run into each other rather than complement each other. Principle and communication work together. Ideology and communication often work apart.

I have seen how effective language attached to policies that are mainstream and delivered by people who are passionate and effective can change the course of history.

The way you communicate an idea is different than the way you communicate a product.

Republicans use think tanks to come up with a lot of their messages. The think tanks are the single worst, most undisciplined example of communication I've ever seen.

You cannot lie ever, because a lie destroys the credibility of the product, and credibility is more important than anything. Credibility's even more important than clarity.

It's all emotion. But there's nothing wrong with emotion. When we are in love, we are not rational; we are emotional. When we are on vacation, we are not rational; we are emotional.

I loved everything to anything to everyone who surrounded him. He was perfect. A delusion with a sweet melancholy taste. He was crazy, but he was my crazy and inside, everything felt right.

It is not only business to business sake but human to human sake.

...like a scene from the swamps of Louisiana or the mind of Poe on opium.

Software engineering is not about right and wrong but only better and worse

I don't doubt that a man can live perfectly well on his own, but I'm convinced that he begins to die as soon as he closes the door of his house behind him.

I wish our clever young poets would remember my homely definitions of prose and poetry; that is, prose = words in their best order; - poetry = the best words in the best order.

I would have fallen in love with you anywhere.

The world needs another vehicle to get people to pay in cash.

My sister is 16 and I tell her to take risks. Really explore and meet as many people as you can. Do as much as you can before reality kicks in. Have fun.

Once I was playing and moving around and I fell right on my back. Just straight on my back. It was the most embarrassing moment of my life.