It is flagrantly dishonest for an advertising agent to urge consumers to buy a product which he would not allow his own wife to buy.

The consumer isn't a moron; she is your wife.

A good advertisement is one which sells the product without drawing attention to itself.

The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying.

If you ever find a man who is better than you are - hire him. If necessary, pay him more than you pay yourself.

The more informative your advertising, the more persuasive it will be.

I did not feel 'evil' when I wrote advertisements for Puerto Rico. They helped attract industry and tourists to a country which had been living on the edge of starvation for 400 years.

Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.

Our business is infested with idiots who try to impress by using pretentious jargon.

If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.

Tell the truth, but make the truth fascinating.

As the sun lives on when it sets in the warmth it has given to others, you too will live on in the hearts of those whose lives you have touched.

Nothing great comes to pass in life without perseverance.

Set your end goal...the steps in between - is your path

We are always immeasurably bigger than the little person we’ve too often doomed ourselves to be.

The most ominous of fallacies: the belief that things can be kept static by inaction.

I jerk off 'til I bust blood.

One could imagine a period like Japan13 years ago, however, in which indexing over time wouldn't work.

Be a philosopher but, amid all your philosophy be still a man.

If the accident of genes has put you in a place where you can be a role model, then be somebody!

There are many things God wants to do on earth and in people's lives, but if someone doesn't leap in and answer the call to pray, it won't happen.