It is more important to do what is strategically right than what is immediately profitable.

Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value.

The sales department isn’t the whole company, but the whole company better be the sales department.

The art of marketing is the art of brand building. If you arenot a brand, you are a commodity. Then price is everything and the low-cost producer is the only winner.

The best advertising is done by satisfied customers.

Marketing takes a day to learn. Unfortunately, it takes a lifetime to master.

There is only one winning strategy. It is to carefully define the target market and direct a superior offering to that target market.

It is no longer enough to satisfy your customers. You must delight them.

The successful salesperson cares first for the customer, second for the products.

Companies pay too much attention to the cost of doing something. They should worry more about the cost of not doing it.

The most important thing is to forecast where customers are moving, and be in front of them.

whoever approaches his goal dances

But you’ll never get a new ending if you keep starting with the same tired beginning.

Jefferson could strike up the band even when he was being lazy or fearful.

The redemption of a country depends on the position of the church

More are men's ends marked than their lives before.The setting sun, the music at the close, As the last taste of sweets, is sweetest last, Writ in remembrance more than things long past.

You are all you will ever have for certain .

As our dreams make evident, the psyche's own language is that of image, and not idea.

The air itself was ebony, like the denial, the refutation, of the idea of light.

Men had better be without education than be educated by their rulers.

Let us ever remember that our interest is in concord, not in conflict; and that our real eminence rests in the victories of peace, not those of war.