It is my practice to try to understand how valuable something is by trying to imagine myself without it.

Think small and act small, and we'll get bigger. Think big and act big, and we'll get smaller.

Keep costs low and spirits high, and the people of Southwest Airlines will keep LUV in the air.

We have a strategic plan. It's called 'doing things'.

Your employees come first. And if you treat your employees right, guess what? Your customers come back, and that makes your shareholders happy. Start with employees and the rest follows from that.

You don't hire for skills, you hire for attitude. You can always teach skills.

If you're crazy enough to do what you love for a living, then you're bound to create a life that matters.

I'm here to tell you that I am proud of a couple of things. First, I am very good at projectile vomiting. Second, I've never had a really serious venereal disease.

A company is stronger if it is bound by love rather than by fear.

The important thing is to take the bricklayer and make him understand that he’s building a home, not just laying bricks.

The essential difference in service is not machines or 'things.' The essential difference is minds, hearts, spirits, and souls.

We wonder why we get credits only to be indebted

Please always see the bright side of everything.

Instead of asking, “How can I ease my suffering?” yoga would have us ask, “How can I better serve my brothers and sisters?” Because only in answering the latter can we hope to answer the former.

This world should be much more open and should be much more free, so the young people would have the chance to exercise the quality of their lives.

When I sit at that typewriter, I have to be frightened of what I'm trying to do. I'm frightened by my own belief that I can actually get a story down on paper.

I've been doing this sort of thing my entire life. It's my love, it's my passion, it's what I do day in and day out. I eat, sleep, and breathe music and singing.

Love thine enemies for the strengths they call up in us make them the instruments of our destiny.

I try to keep in shape and I always have to check myself. Whenever I binge eat, sweets are the one temptation.

The art of being sometimes audacious and sometimes very prudent is the secret of success.

Balance is good, because one extreme or the other leads to misery, and I've spent a lot of my life at one of those extremes.