It is no longer enough to satisfy your customers. You must delight them.

Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value.

The sales department isn’t the whole company, but the whole company better be the sales department.

The art of marketing is the art of brand building. If you arenot a brand, you are a commodity. Then price is everything and the low-cost producer is the only winner.

The best advertising is done by satisfied customers.

Marketing takes a day to learn. Unfortunately, it takes a lifetime to master.

There is only one winning strategy. It is to carefully define the target market and direct a superior offering to that target market.

It is more important to do what is strategically right than what is immediately profitable.

The successful salesperson cares first for the customer, second for the products.

Companies pay too much attention to the cost of doing something. They should worry more about the cost of not doing it.

The most important thing is to forecast where customers are moving, and be in front of them.

Under the penitential gatesSustained by staring SeraphimWhere the souls of the devoutBurn invisible and dim.

The mind is the laboratory where products, both fake and genuine are manufactured. People grow wild weeds, others grow flourishing flowers!

Oh would that my mind could let fall its dead ideas as the tree does its withered leaves!

Life is like playing a violin in public and learning the instrument as one goes on.

The heroic man does not pose; he leaves that for the man who wishes to be thought heroic.

No, my friend. We are lunatics from the hospital up the highway, psycho-ceramics, the cracked pots of mankind. Would you like me to decipher a Rorschach for you?

As everybody knows, chicks dig the vampires.

I've been writing every day of my life for 65 years.

I'm Ric Flair! The Stylin', profilin', limousine riding, jet flying, kiss-stealing, wheelin' n' dealin' son of a gun!

All science requires mathematics. [Editors' summary of Bacon's idea, not Bacon's wording.]