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Derek Thompson Quotes: It is tempting to say, as my friend suggested, that these online identities are caricatures of the real me. It is certainly true that social media can unleash the cruellest side of human nature.
         

It is tempting to say, as my friend suggested, that these online identities are caricatures of the real me. It is certainly true that social media can unleash the cruellest side of human nature.


Derek Thompson
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It is tempting to say, as my friend suggested, that these online identities are caricatures of the real me. It is certainly true that social media can unleash the cruellest side of human nature.
         



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This long-tail distribution of returns is why it's important to be bold. Big winners pay for so many experiments.

This long-tail distribution of returns is why it's important to be bold. Big winners pay for so many experiments.



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Quality, it seems, is a necessary, but insufficient attribute for success.



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In the psychology of aesthetics, there is a name for the moment between the anxiety of confronting something new and the satisfying click of understanding it. It is called an 'aesthetic aha.




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Posting dramatic charts or funny pictures is good and giving people smart reasons to believe what they already think is great.



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The trick is learning to frame your new ideas as tweaks of old ideas, to mix a little fluency with a little disfluency—to make your audience see the familiarity behind the surprise.



Some consumers buy products not because they are ‘better” in any way, but simply because they are popular. What they’re buying is not just a product, but also a piece of popularity itself.

Some consumers buy products not because they are ‘better” in any way, but simply because they are popular. What they’re buying is not just a product, but also a piece of popularity itself.



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When something becomes hard to think about, people transfer the discomfort of the thought, to the object of their thinking.



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People gravitate toward products that are bold, but instantly comprehensible: Most Advanced Yet Acceptable--MAYA.





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This page presents the quote "It is tempting to say, as my friend suggested, that these online identities are caricatures of the real me. It is certainly true that social media can unleash the cruellest side of human nature.". Author of this quote is Derek Thompson. .