It is the inescapable duty of management to fire incompetent people.

The consumer isn't a moron; she is your wife.

A good advertisement is one which sells the product without drawing attention to itself.

The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying.

If you ever find a man who is better than you are - hire him. If necessary, pay him more than you pay yourself.

The more informative your advertising, the more persuasive it will be.

I did not feel 'evil' when I wrote advertisements for Puerto Rico. They helped attract industry and tourists to a country which had been living on the edge of starvation for 400 years.

Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.

Our business is infested with idiots who try to impress by using pretentious jargon.

If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.

Tell the truth, but make the truth fascinating.

People like us are dead to society unless we’re pretentious, tell people what they want to hear, take off our clothes, or pretend to be like them.

You will begin to realize that if you contemplate long enough on the leaf of the flower, that it involves the whole universe.

I think it [Blu-ray] has 5 years left, I certainly wouldn't give it 10.

When you're doing what's right, on and off the field, the Lord steps in and plays a part.

In a capitalistic society the losers slaved for the winners and you have to have more losers than winners.

Make it new is the message not just of modern art but of modern consumerism, of which modern art is largely a mirror image.

Television, as you know, can kind of jettison you into a whole new world.

I feel things in quite an intense way. I'm not actually the most intense person.

It was fun; you know, at this point in my life it's like, I want to do stuff that's meaningful.

He liked to play chess and do intelligent things, and I was a serious drinker and nonthinker.