It is very likely that many firms spend more on advertising than, for their own best interests, they should.

Sales may lead to advertising as much as advertising leads to sales.

Advertising generally works to reinforce consumer trends rather than to initiate them.

If there are signs that Americans bow to the gods of advertising, there are equally indications that people find the gods ridiculous. It is part of the popular culture that advertisements are silly.

The story of journalism, on a day-to-day basis, is the story of the interaction of reporters and officials

Buy me and you will overcome the anxieties I have just reminded you of

American advertisers rely on 'essentially illogical' approaches to determine their advertising budgets.

Most criticism of advertising is written in ignorance of what actually happens inside these agencies.

If advertising is not an official or state art, it is nonetheless clearly art.

Chances are that neither the client nor the agency will ever know very much about what role the ad has played in sales or profits of the client, either short-term or long-term.

The power of ads rests more in the repetition of obvious exhortations than in the subtle transmission of values.

On peut rire de tout mais pas avec n'importe qui.

To vice, innocence must always seem only a superior kind of chicanery.

I'm not one to run around with different girls. I like someone that makes me feel good and that I can make feel good.

School is indeed a training for later life not because it teaches the 3 Rs (more or less), but because it instills the essential cultural nightmare fear of failure, envy of success, and absurdity.

I played with a lot of great players before. They're all the same. They take a lot of responsibility for their own play, put a lot of pressure on themselves to perform and to play well.

The reason why I don't have a hero is because heroes set a bar - whereas if we don't have one, our potential is unlimited.

The only test of leadership is that somebody follows.

The articulate, trained voice is more distracting than mere noise.

Every minute we were together, I felt like I was wandering in the dark through a strange house, groping for a light switch. And then, whenever I found one and turned it on, the bulb was dead.

Four: Be brave Tris. The first time is always the hardest.