It normally takes decades to build a brand... It's the forgetting of the old truth that allows a person to accept a new truth. You need to allow enough time for this forgetting to take place

Don’t be in a rush to get big. Be in a rush to have a great product.

A branding program should be designed to differentiate your cow from all the other cattle on the range. Even if all the cattle on the range look pretty much alike.

The only way to win is to learn faster than anyone else.

The minimum viable product is that version of a new product which allows a team to collect the maximum amount of validated learning about customers with the least effort.

Positioning is not what you do to a product. Positioning is what you do to the mind of the prospect.

A brand should strive to own a word in the mind of the consumer.

Strategy and timing are the Himalayas of marketing. Everything else is the Catskills.

Every startup has a chance to change the world, by bringing not just a new product, but an entirely new institution into existence.

The essence of positioning is sacrifice. You must be willing to give up something in order to establish that unique position.

A startup is a human institution designed to deliver a new product or service under conditions of extreme uncertainty.

Everyone has the same amount of hours per day, it’s not that you don’t have enough time, it’s that you don’t have a clear focus

She smiles, and her eyes look as if they can see back into her memory, into all the things that have gone into making a person what they are.

To the extent that we live in a postmodern world and it shapes the concrete circumstances of our daily lives, I would say postmodernism affects my work or influences my work.

It is strange that the years teach us patience; that the shorter our time, the greater our capacity for waiting.

It was Scotty Moore's guitar riff [in "I Want You, I Need You, I Love You"] when he was doing The Steve Allen Show that got me into rock music.

How could you stop loving me?

I have a strongly held belief that one of the reasons that Amazon has been successful is because we do not obsess over competitors. Instead we obsess over customers.

Let us make it clear that we will never turn our backs on our steadfast friends in Israel, whose adherence to the democratic way must be admired by all friends of freedom.

Death is a sleep that ends our dreaming. Oh, that we may be allowed to wake before death wakes us.

Chuck Noll is building one hell of a football team up in Pittsburgh.