It's a simple exercise; a little logic, a little taste, and the will to cooperate.

Good design keeps the user happy, the manufacturer in the black and the aesthete unoffended.

Between two products equal in price, function and quality, the one with the most attractive exterior will win.

The most beautiful curve is a rising sales graph.

The most reliable appliance has simplicity and quality, does what is demanded of it, is economical to use, easy to maintain, and just as easy to repair. ...It also sells best and looks good.

It would seem that more than function itself, simplicity is the deciding factor in the aesthetic equation. One might call the process beauty through function and simplification.

It all must start with an inspired, spontaneous idea.

I can claim to have made the daily life of the 20th Century more beautiful.

A designer must always think about the unfortunate production engineer who will have to manufacture what you have designed; try to understand his problems.

Ugliness does not sell.

Good design is not an applied veneer.

You can discover your calling through the eyes of others

Forgiveness is a gift you give yourself.

It is not the mountain that is our problem but the absence of knowledge on how to deal withthe mountain.

If you don't think that you're the best, how do you become the best?

Time is the best killer.

I see myself as a comic but the acting helps sell tickets for gigs.

Oh, God, the lovebirds,” Magnus said, pulling the pillow off his face. “I hate happy couples.

I was screaming into the canyon at the moment of my death; the echo I created outlasted my last breath.

We [he and Halmos] share a philosophy about linear algebra: we think basis-free, we write basis-free , but when the chips are down we close the office door and compute with matrices like fury.

Let him have the key of thy heart, who hath the lock of his own.