It's better to be first in the mind than to be first in the marketplace.

Don’t be in a rush to get big. Be in a rush to have a great product.

A branding program should be designed to differentiate your cow from all the other cattle on the range. Even if all the cattle on the range look pretty much alike.

The only way to win is to learn faster than anyone else.

The minimum viable product is that version of a new product which allows a team to collect the maximum amount of validated learning about customers with the least effort.

Positioning is not what you do to a product. Positioning is what you do to the mind of the prospect.

A brand should strive to own a word in the mind of the consumer.

Strategy and timing are the Himalayas of marketing. Everything else is the Catskills.

Every startup has a chance to change the world, by bringing not just a new product, but an entirely new institution into existence.

The essence of positioning is sacrifice. You must be willing to give up something in order to establish that unique position.

A startup is a human institution designed to deliver a new product or service under conditions of extreme uncertainty.

Most of the people of this world are asleep in their minds.

The Bolivian government has promised to guarantee autonomy in the framework of unity, legality, and with the goal of equalizing the different regions of Bolivia. It's right there in the constitution.

It is however a disgrace to pray! Not for all, but for you, and me, and whoever has his a conscience.

It takes a lot of selfish time to make music.

There is no child left within me, none whatsoever.

Changing your attitude from self-centerdness to understanding requires desire and commitment to always try to see things from the other persons point of view.

Art keeps me alive. I've obviously been devastated or heartbroken all my life, since my mother's death.

Only the soul that with an overwhelming impulse and a perfect trust gives itself up forever to the life of other men, finds the delight and peace which such complete self-surrender has to give.

Moist was sure doctors keep skeletons around to cow patients. Nyer, nyer, we know what you look underneath.

Doing is better than not doing, and if you do something badly you'll learn to do it better.