It's not always the things we do that make the biggest difference in our lives; it's often the things we avoid doing that have the biggest effect.

Two of the biggest drivers of airline profit are change fees and baggage fees.

Point of sale is where you reach 100% of your audience 100% of the time.

Most jokes come from good intentions—and most mistakes, too.

The idea of my heart dancing with delight was far too good to pass up.

What's the use of the wind if it won't take you away on it?

The wilderness and the solitary place shall be glad for them and the desert shall rejoice and blossom as the rose.

I would like to think that no one would die anymore if we all believed in daisies but the worms know better, don't they? They slide into the ear of a corpse and listen to his great sigh.

There are too many steps in this castle, and it seems to me they add a few every night, just to vex me" - Maester Cressen

A story to me means a plot where there is some surprise... Because this is how life is full of surprises.

Every sentence I utter must be understood not as an affirmation, but as a question.

And sure, there's a universe where I made a bonehead call that blew the Super Bowl. But that's not my universe.

For me, the most exciting thing is to create good magic that's entertaining for an audience, and it would be lovely if a magician was fooled as well.