It's not creative unless it sells.

The consumer isn't a moron; she is your wife.

A good advertisement is one which sells the product without drawing attention to itself.

The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying.

If you ever find a man who is better than you are - hire him. If necessary, pay him more than you pay yourself.

The more informative your advertising, the more persuasive it will be.

I did not feel 'evil' when I wrote advertisements for Puerto Rico. They helped attract industry and tourists to a country which had been living on the edge of starvation for 400 years.

Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.

Our business is infested with idiots who try to impress by using pretentious jargon.

If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.

Tell the truth, but make the truth fascinating.

It takes one to tell, and two to missunderstand.

When I criticize Joseph Beuys or Francis Bacon, nobody calls those opinions anti-male. Putting female artists or their subject matter off-limits is itself sexist and limiting.

It is odd to consider the connection between despotism and barbarity, and how the making one person more than man makes the rest less.

He who's never loved cannot be good.

Our genius ain't appreciated around here... let's scram!

I have been interested in phenomena involving complexity, diversity and evolution since I was a young boy.

Of all the errors one could make, God's gospel plan is the wrong thing to be wrong about.

People really do spend a lot of money on their pets - sometimes more then themselves.

Try to maintain the perspective that, in time, everything disintegrates and returns to its initial form.

We live on two levels ... the realistic level and the fantastic level, and which is the real one, really?