It's not just what you say that stirs people. It's the way that you say it.

In this very real world, good doesn't drive out evil. Evil doesn't drive out good. But the energetic displaces the passive.

Nobody counts the number of ads you run; they just remember the impression you make.

In advertising, not to be different is virtually suicidal.

We are so busy measuring public opinion that we forget we can mold it. We are so busy listening to statistics we forget we can create them.

An idea can turn to dust or magic, depending on the talent that rubs against it.

If you stand for something, you will always find some people for you and some people against you. If you stand for nothing, you will find nobody against you, and nobody for you.

It may well be that creativity is the last unfair advantage we're legally allowed to take over our competitors.

Just because your ad looks good is no insurance that it will get looked at. How many people do you know who are impeccably groomed... but dull?

Word of mouth is the best medium of all.

Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.

A good teacher does not teach all that he knows. He teaches all that the learners need to know at the time, and all that the learners can accountably learn in the time given.

God help you if you are a phoenix and you dare to rise up from the ash a thousand eyes will smolder with jealousy while you are just flying past

I believe you can frighten people without showing their heads caved-in.

But scientists, who ought to know Assure us that it must be so. Oh, let us never, never doubt What nobody is sure about.

Power confuses itself with virtue and tends also to take itself for omnipotence.

Angel screeched with fury and despair to the empty walls around her. "I'm human, do you hear me? It hurts!

The dictionary is a wonderful thing, but you can't let it push you around.

Statesmen are not only liable to give an account of what they say or do in public, but there is a busy inquiry made into their very meals, beds, marriages, and every other sportive or serious action.

There is something about a martini, Ere the dining and dancing begin, And to tell you the truth, It is not the vermouth- I think that perhaps it's the gin.

But if we have been willing to give our lives to this enterprise, which is for the honour of our country, I appeal to our countrymen to see that those who depend on us are properly cared for.