It's one of the curses of designing that when you look at anything, you're constantly thinking, Why? Why - why was it designed like that, and not like this?

Simplification is one of the most difficult things to do.

It's actually a rare and precious thing to discover what it is you love to do, and I encourage you to remain unapologetically consumed by it. Be faithful to your gift and very confident in its value.

It's very easy to be different, but very difficult to be better.

There's no learning without trying lots of ideas and failing lots of times.

There is beauty when something works and it works intuitively.

People's interest is in the product, not in its authorship.

Simplicity is somehow essentially describing the purpose and place of an object and product.

I think subconsciously people are remarkably discerning. I think that they can sense care.

Apple stood for something and had a reason for being that wasn't just about making money.

When something exceeds your ability to understand how it works, it sort of becomes magical.

Live in the present, remember the past, and fear not the future, for it doesn't exist and never shall. There is only now.

Success is deliberate. It doesn’t come as an accident. What you work for is what you achieve. Faith without work is a vain hope.

We think we can control our lives, but our lives control us. And everything that touches our lives controls us. People have less power than they think they do. It's just the reactions we control.

The obsession with the afterlife is born of a panic at not having memories of a before-life.

Listen, if the mayor wants to have a debate about education in this city, I got three words: bring it on.

Africa? A book one thumbs Listlessly, till slumber comes.

I'll instinctively know that I identify with a character.

The rise of Hamas is a product of the failures of political will in the international community, of the absence of the peace process, of the increase in violence and ideology.

Tomorrow is only found in the calendar of fools.

If the measures which have been pursued are approved by the majority, it is the duty of the minority to acquiesce and conform.