It's the lack of ambition that cripples most people, and makes them so pedestrian in the advertising/creative business

The consumer isn't a moron; she is your wife.

A good advertisement is one which sells the product without drawing attention to itself.

The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying.

If you ever find a man who is better than you are - hire him. If necessary, pay him more than you pay yourself.

The more informative your advertising, the more persuasive it will be.

I did not feel 'evil' when I wrote advertisements for Puerto Rico. They helped attract industry and tourists to a country which had been living on the edge of starvation for 400 years.

Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.

Our business is infested with idiots who try to impress by using pretentious jargon.

If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.

Tell the truth, but make the truth fascinating.

The object of art is to enhance the beauty, imaginations and joy of life.

She clasped his hands and pressed her lips to them. 'I want you to be proud of me, ' he repeated. She dropped his hands, feeling defeated.

The earth therefore is not Gods jurisdiction. It is man’ jurisdiction. The earth is man’s domain. Man therefore is responsible for what transpires here.

I reckon you have to put a presence in front of your opponent - a bit of confidence and attitude - and then you can change what their next move may be.

She surveyed the carnage behind him. "Did you have fun?" He showed her his teeth. "Yes.

Particular bits of knowledge are nothing, because they are made up of what Dr. Robert Hutchins once called rapidly aging facts. Principles and method are everything.

I don't think I've ever seen a person having a serious conversation on a cellphone. It's like a kiddie thing, a complete time waster.

For every "Drive Safely" sign, shouldn't there be a "Resume Normal Driving" sign?

Anything is possible if you get off your 'BUT' and STAND!