It was very important to me to choose a director like Gary [Ross], whose instincts come from character, who's a storyteller, and who puts characters first.

Nobody roots for people who presume success. You have to earn success, and success is earned by making a movie that audiences like and want to see more of.

It's an exciting time, when you can make your movie on a cellphone. If it's good, it WILL get noticed.

The most powerful decision-making part of the audience is women. Boys have a lot of impact on the industry, but it's often women who impact what stories get made.

I'm very superstitious. I come from a family that's big on not painting the nursery until the baby is home.

I think that one of the greatest perspectives that I have, from being a buyer for my whole career until I became a producer, is that I have a pretty good understanding of the buyers mentality.

Ultimately, only audiences decide what's a franchise.

Ultimately, I am very filmmaker oriented, as a producer.

[On the racial backlash about Hunger Games casting]: "People should have ignored the five racist idiots.

[On The Hunger Games success]: "It hit on the zeitgeist of the disparity b/w the haves and have nots.

Women are making strides in many areas and women have mentored and supported me along the way. I think that women are underrepresented behind the camera as directors.

The poison dart hidden in the raisin tart.

Nothin wounded goes uphill, he said. It just dont happen.

Bigfoot may well be an extraterrestrial, because... remember Chewbacca?

When you earn it and spend it you do know the difference between three dollars and a million dollars, but when you say it and vote it, it all sounds the same.

I don't think the tabloids find me very interesting.

Maybe my audiences can enjoy my music more if they think I'm destroying myself.

Early on, even in college, I figured out that it was just more interesting to me to create content than to write about other people. So that makes it more marketable.

It's a gold rush ad we're selling the shovels.

I'm an equation that only she solves, these X's and Y's by other names called. My way of dividing is desperately flawed as I multiply the days without her" - Page 165

The present tense made him nervous.