Just because your ad looks good is no insurance that it will get looked at. How many people do you know who are impeccably groomed... but dull?
William Bernbach
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Other quotes of William Bernbach
In this very real world, good doesn't drive out evil. Evil doesn't drive out good. But the energetic displaces the passive.
Nobody counts the number of ads you run; they just remember the impression you make.
In advertising, not to be different is virtually suicidal.
We are so busy measuring public opinion that we forget we can mold it. We are so busy listening to statistics we forget we can create them.
An idea can turn to dust or magic, depending on the talent that rubs against it.
If you stand for something, you will always find some people for you and some people against you. If you stand for nothing, you will find nobody against you, and nobody for you.
It may well be that creativity is the last unfair advantage we're legally allowed to take over our competitors.
Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.
You can say the right thing about a product and nobody will listen. You’ve got to say it in such a way that people will feel it in their gut. Because if they don’t feel it, nothing will happen.
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I just think I'm better equipped to make a study of human personality than trying to get into the mind of animals.
Are people born wicked, or is wickedness trust upon them?
My mom and I have always been really close. She’s always been the friend that was always there.
Indomitable in retreat, invincible in advance; insufferable in victory.