Just look for a strong beginning and a strong ending and get moving.

The most basic way to get someone's attention is this: Break a pattern.

The first problem of communication is getting people's attention.

Anger prepares us to fight and fear prepares us to flee.

Mental simulation is not as good as actually doing something. But it's the next best thing. And the right kind of a story is a simulation.

To make our communications more effective, we need to shift our thinking from "What information do I need to convey?" to "What questions do I want my audience to ask?

Change is hard because people wear themselves out. And that’s the second surprise about change: What looks like laziness is often exhaustion.

Success emerges from the quality of the decisions we make and the quantity of luck we receive. We can't control luck. But we can control the way we make choices.

What’s working, and how can we do more of it?

The more we reduce the amount of information in an idea, the stickier it will be.

The more hooks an idea has, the better it will cling to memory.

Humble people are dignified, not because they believe their behavior can be an effective tool to control others, but because they have made dignity a part of their character.

A man who doen't wear a black suite, is not a real man".

There is no formula for generating the authentic warmth of love. It cannot be copied.

It was strange how your world could shift on its axis and everything you trusted could invert itself in what seemed like no time at all.

Knowing yourself has to always come from within. The outside can inspire or guide you, but knowing has to come from within you.

There is no gift more great than love.

It’s funny, but I was just thinking I wouldn’t mind a repeat of that boring evening when we elapsed to 1953,” said Gideon. “Just you and me and Cousin Sofa.

Getting a woman's body and getting her heart are two different things. And gaining her trust is another problem entirely.

I like to think of myself as the middleman between Fred Allen and Henny Youngman.

Most discussions of decision making assume that only senior executives make decisions or that only senior executives' decisions matter. This is a dangerous mistake.