Knowledge is rarely enough to spark change; it takes emotion to bring knowledge to a boil.

The most basic way to get someone's attention is this: Break a pattern.

The first problem of communication is getting people's attention.

Anger prepares us to fight and fear prepares us to flee.

Mental simulation is not as good as actually doing something. But it's the next best thing. And the right kind of a story is a simulation.

To make our communications more effective, we need to shift our thinking from "What information do I need to convey?" to "What questions do I want my audience to ask?

Change is hard because people wear themselves out. And that’s the second surprise about change: What looks like laziness is often exhaustion.

Success emerges from the quality of the decisions we make and the quantity of luck we receive. We can't control luck. But we can control the way we make choices.

What’s working, and how can we do more of it?

The more we reduce the amount of information in an idea, the stickier it will be.

The more hooks an idea has, the better it will cling to memory.

Nobody looks like what they really are on the inside. You don’t. I don’t. People are much more complicated than that. It’s true of everybody.

Think of good posture as your body’s projection of a positive message to those you meet.

Taking responsibility of your life and knowing the fact that YOU attract people and events in your life is scary, isn’t it?

Innovation is the creation and delivery of new customer value in the marketplace.

Rocket science is tough, and rockets have a way of failing.

No one can get an education, for of necessity education is a continuing process.

We're right next to Mile High Stadium. I'm no rocket scientist, but...uh...(smile).

Don't try to tear down other people's religion about their ears, Build up your own perfect structure of truth, and invite your listeners to enter in and enjoy it's glories.

I love you," he said, his voice catching. "When I thought you were going to die, I wanted to die.

We are like magnets - like attract like. You become AND attract what you think.