Kodak sells film, but they don't advertise film; they advertise memories.

People don't want quarter-inch drills. They want quarter-inch holes.

Creativity is thinking up new things. Innovation is doing new things.

People don’t want to buy a quarter-inch drill. They want to buy a quarter-inch hole!

Experience comes from what we have done. Wisdom comes from what we have done badly.

The purpose of a business is to get and keep a customer. Without customers, no amount of engineering wizardry, clever financing, or operations expertise can keep a company going.

Ideas are useless unless used. The proof of their value is in their implementation. Until then, they are in limbo.

The true purpose of a business is to create and keep a customer, not to make you money.

Ideation is not a synonym for innovation, conformity is not its simple antonym, and innovation is not the automatic consequence of "creative thinking.".

Organizations exist to enable ordinary people to do extraordinary things.

Just as energy is the basis of life itself, and ideas the source of innovation, so is innovation the vital spark of all human change, improvement and progress.

The average man cannot believe that an artist may be as serious and highminded an observer of life as the professed man of science.

The firm, the enduring, the simple, and the modest are near to virtue.

A child hasn't a grown-up person's appetite for affection. A little of it goes a long way with them; and they like a good imitation of it better than the real thing, as every nurse knows.

I don't make films about celebrities, are not interested in celebrities. I don't make biographies at all.

I never had meetings with Russian operatives or Russian intermediaries about the [Donald] Trump campaign.

If we marry educational technology with quality, enriching content, that's a circle of win.

I have to experiment with methods and I'm trying to find an authentic way of making an equivalent of the living, breathing person within the limits of a single picture.

Grass is hard and lumpy and damp, and full of dreadful black insects.

Sin has the devil for its father, shame for its companion, and death for its wages.

The students wanted to speak to the government, and the police answered with bullets.