Lazy and superficial men and women do not produce superior work.

The consumer isn't a moron; she is your wife.

A good advertisement is one which sells the product without drawing attention to itself.

The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying.

If you ever find a man who is better than you are - hire him. If necessary, pay him more than you pay yourself.

The more informative your advertising, the more persuasive it will be.

I did not feel 'evil' when I wrote advertisements for Puerto Rico. They helped attract industry and tourists to a country which had been living on the edge of starvation for 400 years.

Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.

Our business is infested with idiots who try to impress by using pretentious jargon.

If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.

Tell the truth, but make the truth fascinating.

When humor goes, there goes civilization.

The heaviest penalty for declining to rule is to be ruled by someone inferior to yourself.

Oh God, let me not be cured of love, but let my passion grow! Let me love for love's sake!

They say we die twice - once when the last breath leaves our body and once when the last person we know says our name.

The most valuable asset a nation has is the creativity of its children.

If I don't know what's coming - that is, if I have no hard-and-fast image, as I have with a photographic original - then arbitrary choice and chance play an important part.

The overcoming power is God's; the overcoming privilege is ours!

I wouldn't walk across the street to piss down Don Shula's throat if he was on fire.

It's nice to be wanted in almost any capacity.

When you have brought up kids, there are memories you store directly in your tear ducts.