Leadership is the ability of a single individual through his or her actions to motivate others to higher levels of achievement.

A real leader has the ability to motivate others to their highest level of achievement; then gives them the opportunity and the freedom to grow.

The ultimate compliment a customer can make to an organization about one of its marketing people is: "I'm not sure whether your sales rep works for me or for you."

. . . the world is filled with the kind of customers who deserve the care and attention I advocate, and I'd be willing to jump through hoops to win and keep them.

. . . top management should spend 40 to 50 percent of its time educating and motivating its people . . .

Sometimes the manager must perform with the courage and agility of a circus performer, carefully crossing the highwire between short-term problems and long-term objectives.

People buy products for what they can do, not for what they are.

IBM doesn't want its people to get frustrated and restless because it has them reaching for carrots they can't quit

While every body wants it, most don't want to give it.

First, there is the law. It must be obeyed. But the law is the minimum. You must act ethically.

We depend on you to do the right thing; right for both you and the company. It is no exaggeration to say that IBM's reputation is in your hands.

We can only speak the truth that we know at the time it is known.

A home cook who relies too much on a recipe is sort of like a pilot who reads the plane's instruction manual while flying.

Make a decision to be successful right now. Most people never decide to be wealthy and that is why they retire poor.

David was the last one we would have chosen to fight the giant, but he was chosen of God.

You win some, you learn some.

Pity the man who has a favorite restaurant, but not a favorite author. He's picked out a favorite place to feed his body, but he doesn't have a favorite place to feed his mind!

In the early 1990s, I briefly got involved in Italian politics. But that intermezzo lasted just two years and had little success. I also found politics emotionally empty.

Tobacco surely was designed To poison, and destroy mankind.

Rigour and purity in assembling words, however simple the result, create a vacuum.