Leadership is... to make sure you never limit the idea or opportunity.

One of our first customers asked me how big we want to be. I said I want to be really big. Later, it bothered me that I answered that way. Now I say I just want to be a great company.

Brand is not a product, that's for sure; it's not one item. It's an idea, it's a theory, it's a meaning, it's how you carry yourself. It's aspirational, it's inspirational.

I wake up in the morning and I think about one brand. I don't have enough time to wake up twice and think about two.

Motivation, passion, and focus have to come from the top.

When you see most companies get big, they want to shout about all they've done. But the consumer wants to know: 'What have you done for me lately?'

I'm a big advocate of the power of positive thinking, particularly for small businesses.

The sports apparel industry was dominated by the big shoe companies. But there was a void in apparel and I decided to fill it.

Any self-respecting entrepreneur has borrowed money from their mother at some point.

All we're trying to do is change how people think about fitness. And build Under Armour into the biggest brand in the entire land.

Where can we take no the product, but the idea?

Even the ugliest person's cellulite is more attractive than the most beautiful supermodel's lower intestine.' I'd put that on a T-shirt but probably Mark Twain already said it.

Hind sight is 20/20.

Look up here, I'm in heaven.

If you have humility, you are willing to undertake anything to spread the dharma.

Everything. Things you lost. Things you’re gonna lose. Everything. Here’s where it all ties together.

Write down five things you love to do. Next, write down five things that you're really good at. Then just try to match them up! Revisit your list once a year to make sure you're on the right track.

I think every person's parents teach them a lot and also mess them up royally.

Ignorance is the root cause of all difficulties.

Just 'cause somethin' ain't been done Don't mean it can't be did.

A pound of Alaskan king crab legs and buffalo shrimp = happy Travie.