Lean brands are the result of continually testing assumptions.

So, you don’t have money to invest in your brand? You do have money for damage control, right?Here’s the thing: anyone can make your brand inferior in your absence.

Research conquers doubt. It aligns everyone around the incontestable. Research is the key to clarity—in startups, enterprises, and life itself.

Brands play in an exciting sandbox of symbolic meanings.

People change, and so do their aspirations, and so should brands.

Make sure you test your brand story’s recipe with whomever you’re cooking it for.

Do everything in your power to make customers go confidently in the direction of their purchase intention.

Brand and product don’t compete. Brand is product, and everything else conforming to the unique story that consumers create when they think of you.

Products shouldn’t just work well, they must unfold well.

People relate to people, and if your brand feels like people, they’ll relate to you, too.

Positioning is finding the right parking space inside the consumer’s mind and going for it before someone else takes it.

He who possesses forgiveness is able to enjoy true happiness.

Daily living by faith on Christ is what makes the difference between the sickly and the healthy Christian, between the defeated and the victorious saint.

There is no limit to stupidity. - Space itself is said to be bounded by its own curvature, but stupidity continues beyond infinity.

I think national pride leads to nothing but wars and hate.

I'd like to begin by thanking the members of the Hollywood Foreign Press for this Golden Globe.

The mathematical phenomenon always develops out of simple arithmetic, so useful in everyday life, out of numbers, those weapons of the gods: the gods are there, behind the wall, at play with numbers.

The Internet is democracy's revenge on democracy.

Instead of relying on expensive marketing, habit-forming companies link their services to the users' daily routines and emotions.

In order to learn, one must change one's mind.

Friendship must never be buried under the weight of misunderstanding.