Like a midwife, I make my living bringing new babies into the world, except that mine are new advertising campaigns.

The consumer isn't a moron; she is your wife.

A good advertisement is one which sells the product without drawing attention to itself.

The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying.

If you ever find a man who is better than you are - hire him. If necessary, pay him more than you pay yourself.

The more informative your advertising, the more persuasive it will be.

I did not feel 'evil' when I wrote advertisements for Puerto Rico. They helped attract industry and tourists to a country which had been living on the edge of starvation for 400 years.

Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.

Our business is infested with idiots who try to impress by using pretentious jargon.

If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.

Tell the truth, but make the truth fascinating.

Also, in the dismal Cold Waste, any man treasures illusions, though knowing them almost certainly to be such.

We seek not for forgiveness, but the freedom and time to do more than ‘exist’.

If I won't be myself, who will?

I first told the idea to an editor I had met who, after reading one of my novels for adults that was set in a high school, had an idea that I might write something for children.

A young Brit girl with no theatre experience decided to take on an iconic American role on Broadway. Maybe I should have thought that through?

Forever is not an idea or a concept, it is reality. All of the things here come from forever. We call forever nirvana in Zen.

I don't want to be loved. I want to be desired. Love is safety, but desire is foul.

There's no doubt that there's a struggling in birth, and a beauty and a horror and fear and joy too.

All art is probably erotic in its ultimate character, but painting more than anything else is a purely nervous erotic activity.

Most Americans want judges who will stick to interpreting the law rather than making it.