Like flossing, frequent engagement with a product, especially over a short period of time, increases the likelihood of forming new routines.

Companies leverage two basic pulleys of human behavior to increase the likelihood of an action occuring: the ease of performing an action and the psychological motivation to do it.

Habit-forming products often start as nice-to-haves, but once the habit is formed, they become must-haves.

Instead of relying on expensive marketing, habit-forming companies link their services to the users' daily routines and emotions.

Reducing the thinking required to take the next action increases the likelihood of the desired behavior occurring unconsciously.

For an infrequent action to become a habit, the user must perceive a high degree of utility, either from gaining pleasure or avoiding pain.

Why not live now instead of someday?

Products with higher user engagement have the potential to grow faster than their rivals.

Users who continually find value in a product are more likely to tell their friends about it.

To initiate (user) action, doing must be easier than thinking.

Habit-forming products alleviate users' pain by relieving a pronounced itch.

They lie deadly that tell you have good faces.

The knowledge of God is the cause of things. For the knowledge of God is to all creatures what the knowledge of the artificer is to things made by his art.

Suicide is, after all, the opposite of the poem.

You see, I have only such a fugitive awareness of things around me that I always feel they were once real and are now fleeting away.

We need to acknowledge that the death penalty is broken beyond repair.

When a movie succeeds, it takes me to another world where I don't think about it and I'm just immersed.

There is no love of God without patience, and no patience without lowliness and sweetness of spirit.

What I say is focus your mind and respect your body. But mostly love your heart. I think that is where to begin, from there and then it goes out.

We can secure other people's approval, if we do right and try hard; but our own is worth a hundred of it, and no way has been found out of securing that.

At SGI board meetings... Jim Clark's face would get red and he'd start shouting that an investor and board member had cheated him and his engineers.