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William Bernbach Quotes: Logic and over-analysis can immobilise and sterilize an idea. It's like love. The more you analyse it, the more it disappears.
         

Logic and over-analysis can immobilise and sterilize an idea. It's like love. The more you analyse it, the more it disappears.


William Bernbach
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Other quotes of William Bernbach


In this very real world, good doesn't drive out evil. Evil doesn't drive out good. But the energetic displaces the passive.

In this very real world, good doesn't drive out evil. Evil doesn't drive out good. But the energetic displaces the passive.



Nobody counts the number of ads you run; they just remember the impression you make.

Nobody counts the number of ads you run; they just remember the impression you make.



In advertising, not to be different is virtually suicidal.

In advertising, not to be different is virtually suicidal.



We are so busy measuring public opinion that we forget we can mold it. We are so busy listening to statistics we forget we can create them.

We are so busy measuring public opinion that we forget we can mold it. We are so busy listening to statistics we forget we can create them.



An idea can turn to dust or magic, depending on the talent that rubs against it.

An idea can turn to dust or magic, depending on the talent that rubs against it.



If you stand for something, you will always find some people for you and some people against you. If you stand for nothing, you will find nobody against you, and nobody for you.

If you stand for something, you will always find some people for you and some people against you. If you stand for nothing, you will find nobody against you, and nobody for you.



It may well be that creativity is the last unfair advantage we're legally allowed to take over our competitors.

It may well be that creativity is the last unfair advantage we're legally allowed to take over our competitors.



Just because your ad looks good is no insurance that it will get looked at. How many people do you know who are impeccably groomed... but dull?

Just because your ad looks good is no insurance that it will get looked at. How many people do you know who are impeccably groomed... but dull?



Word of mouth is the best medium of all.

Word of mouth is the best medium of all.



Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.

Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.





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Nothing lasted forever. Not peace. Not war. Nothing.

Nothing lasted forever. Not peace. Not war. Nothing.




Nothing in my life has ever made me want to commit suicide more than people's reaction to my trying to commit suicide.

Nothing in my life has ever made me want to commit suicide more than people's reaction to my trying to commit suicide.



James Brown and Frank Sinatra are two different quantities in the universe. They represent two different experiences of the world.

James Brown and Frank Sinatra are two different quantities in the universe. They represent two different experiences of the world.



The anxiety of not knowing what my next gig is keeps me hungry.

The anxiety of not knowing what my next gig is keeps me hungry.



You know, I'm confident before I go out and play a match that I know, you know, I've put in the work and like I feel confident that I am going to go out there and play well.

You know, I'm confident before I go out and play a match that I know, you know, I've put in the work and like I feel confident that I am going to go out there and play well.



Democracy will be dead by 1950.

Democracy will be dead by 1950.



Critical thinking relies on content, because you can't navigate masses of information if you have nothing to navigate to.

Critical thinking relies on content, because you can't navigate masses of information if you have nothing to navigate to.



In new work, we need to see the shadow, however faint, of previous literary effort.

In new work, we need to see the shadow, however faint, of previous literary effort.



You can almost measure where you are in life by the degree to which you have begun looking back rather than ahead.

You can almost measure where you are in life by the degree to which you have begun looking back rather than ahead.




Quote Description


This page presents the quote "Logic and over-analysis can immobilise and sterilize an idea. It's like love. The more you analyse it, the more it disappears.". Author of this quote is William Bernbach. This quote is about logic, ideas, analysis, like love,.