[Logo] is an encapsulation of an emotion.

What do Harley-Davidson, LEGO, and Apple have in common? They're all based on communities.

Imagine Pepsi without Coke. Impossible, right?

When we brand things, our brains perceive them as more special and valuable than they actually are.

Products are produced in the factory; brands are produced in our minds.

Branding is not about what something says or what it means, but how it makes us feel.

Where big data is all about seeking correlations - and thus to make incremental changes - small data is all about causations - seeking to understand the reasons why.

We're no longer bored - in fact we're petrified of being alone with ourselves getting bored. Yet boredom is the foundation for creativity - an asset slowly disappearing from our world.

Brand handling synergy means developing and communicating your company's values and identity consistently.

A global brand building strategy is, in reality, a local plan for every market.

Brands must make use of the inclination of consumers to be persuaded by friends.

She thinks of her mother, sitting cross-legged, sewing marigolds into garlands for the gods, telling her: "The biggest mistake we make is thinking we are powerless

It's easier to floss with barbed wire than admit you like someone in middle school.

What passes out of one's mouth passes into a hundred ears. It is a great misfortune not to have sense enough to speak well.

Man they treat me like a legend, am I really this cold? I’m really too young to be feeling this old.

We all show facets, to your mother, or to your boyfriend, or a friend. You're always a bit different.

If time is not real, then the dividing line between this world and eternity, between suffering and bliss, between good and evil, is also an illusion.

I'm a big Sarah Michelle Gellar [Buffy the Vampire Slayer] fan. Huge. I love her. She's gorgeous. I see her Maybelline ads, and I'm like, 'How can she be that pretty?'

The Sellout is about friends and relatives who have touched me in real ways.

Probably the single most important thing about the Nobel Prize for most people is whether they get the coveted parking space on campus.

All those people who go around saying Life begins at forty, they're notable by their absence. The nerve.