Lowering prices is easy. Being able to afford to lower prices is hard.

A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.

The common question that gets asked in business is, why? That’s a good question, but an equally valid question is, why not?

We can't be in survival mode. We have to be in growth mode.

What we want to be is something completely new. There is no physical analog for what Amazon.com is becoming.

One of the huge mistakes people make is that they try to force an interest on themselves. You don't choose your passions; your passions choose you.

If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.

It's hard to find things that won't sell online.

Everything you are comes from your choices.

A company shouldn't get addicted to being shiny, because shiny doesn't last.

We've had three big ideas at Amazon that we've stuck with for 18 years, and thy're the reason we're successful: Put the customer first. Invent. And be patient.

It is nobler to declare oneself wrong than to insist on being right --especially when one is right.

To waste time is to become wasted

Even a hedge knight has his honor.

A man's simplicity is the beauty of his humanity in life.

Being around Lily Tomlin has been great, how she treats people, how she handles herself, how she goes about interpreting her character or deciding how the comedy should work.

Cancer victims who don't accept their fate, who don't learn to live with it, will only destroy what little time they have left.

When you cross the street, take my hand

When you fall, get right back up. Just keep going, keep pushing it.

To elevate abstract doctrines and dogmas over living, breathing, embodied experiences of God's love and grace, then, is going the wrong direction. It's taking flesh and turning it back into words.

The harder you work for money, the more you are taxed, the harder your money works, the less it is taxed.