Maintain a firm grasp of the obvious at all times.

A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.

The common question that gets asked in business is, why? That’s a good question, but an equally valid question is, why not?

We can't be in survival mode. We have to be in growth mode.

What we want to be is something completely new. There is no physical analog for what Amazon.com is becoming.

One of the huge mistakes people make is that they try to force an interest on themselves. You don't choose your passions; your passions choose you.

If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.

It's hard to find things that won't sell online.

Everything you are comes from your choices.

A company shouldn't get addicted to being shiny, because shiny doesn't last.

We've had three big ideas at Amazon that we've stuck with for 18 years, and thy're the reason we're successful: Put the customer first. Invent. And be patient.

That goddam stunted, red-faced, big-cheeked, apple-cheeked, curlyheaded, midget assed, , google-eyed, undersized, grinning, buck-toothed rat!!" Yossarian sputtered.~ Catch-22

What else could I do? You couldn't just say no. I had to think about...my...position.

Every short statement about economics is misleading (with the possible exception of my present one).

Why would you go out and not drink? Just stay home and sit there.

I hope we find a cure for every major disease, because I'm tired of walking 5K. I'm pretty sure I don't have to sweat for cancer. I'll write a check.

When did I decide to go into business? Well, it wasn't a business, when I decided. It was simply a need to sing.

You can't fake being able to cook well.

I'm a writer, not a professional runner. It's fun and it helps me write. I need powerful concentration.

If I had to live my life over again, I would have a different father, a different wife and a different religion.

Necessity is the mistress and guide of nature.