Maintaining the trust of the consumer is critical to our business

Starting a company, your success is going to be very dependent on how you adapt. You're going to make decisions, you're going to make bets; most of them are going to turn out to be wrong.

On mobile, what are the core apps? It's basically messaging, mapping and review data.

The entrepreneurs that really make it are the ones that start with an idea but are ready to change it at a moment's notice.

You have to be very nimble and very open minded. Your success is going to be very dependent on how your adapt.

Everyone is panicked about the transition to mobile. I don't lose any sleep whatsoever.

Yelp is in a very nice spot: local data, and especially review data, is one of the killer apps on mobile phones.

I think with every successful consumer Internet business, there will be lawyers that are interested in going after your company, especially when they think that there's a financial incentive.

Consumers are empowered by Yelp and tools like it: before, when they had a bad experience, they didn't have much recourse. They could fume, but often nothing else other than tell their friends.

In the very beginning, Yelp started as a service where we really didn't think people would write reviews for fun. The whole concept of user-generated content was pretty nascent in 2004.

There are so many businesses that are succeeding on Yelp that don't pay us a dollar, and we're really excited about that.

Never loose hope. Stay strong, you never know what tomorrow brings.

Do not fear death, fear sleeping without waking up instead.

Was it too much to expect the rest of the world to care about grammar or pay attention to details?

One of the things I did when I was in New York, which has a wonderful deaf community, is I have worked on making Broadway more accessible to deaf people.

Marketing is not about your agency winning awards. It's about your organization winning business.

You have to have a business model you believe in and like.

I listen to NPR and baseball games when I'm in my car. I mean, exclusively NPR and baseball games, and that's it, as far as the radio.

Life is a shitstorm, in which art is our only umbrella." (spoken by character in a novel by Mario Vargas Llosa)

Now the new things happening in France don't interest me.

Just executing better. Getting into plays that help the offense as a whole, knowing our assignments better and just starting off stronger as you know we've struggled to do at times.