Make it smart. Make it beautiful. Have fun.

There's an independence to surfing, it's just you and the ocean. There aren't a bunch of rules.

An ad should be an appetizer, not a buffet.

If it's been done, do it better. If it hasn't been done, do it so well that better is not an option.

I’d rather apologize than to be so timid as to never try to do anything smart or brave.

Creativity thrives on a consistent diet of challenges and opportunities, which are often one and the same.

Actions speak louder than meetings.

Most ideas are a bit scary, and if an idea isn't scary, it's not an idea at all.

Baby Steps are for Babies, Not Brands. Be Amazing or Be Surpassed.

[In 2007] People's relationship with a brand is becoming a dialog, not a monolog.

I've never found a client's business problem that could be solved solely through advertising.

When ideas come I write them when they don't come I don't.

I am free of all prejudices. I hate everyone equally.

I do not want to be the leader. I refuse to be the leader. I want to live darkly.

I have no desire to go in for tyranny or to play the part of King Charles. I hate tyranny in any field of human activity.

English is a forgiving language. It's not like Classical Arabic and it's not like French. You can speak broken English and be expressive and no one will hold it against you.

Every ethnic group thinks they are the chosen ones.

Really to sin you have to be serious about it.

I see someone play, or I listen to a record, and I think, "How did they make that sound?' It's not emulation; it's more building a vocabulary that can be called up at a moment's notice.

The passion/hunger of the student brings out the experience/wisdom of the mentor.

If you say you're worthy, you are. If you say you're not worthy, you're not. Either way you will live into your story.