Make sure you test your brand story’s recipe with whomever you’re cooking it for.

So, you don’t have money to invest in your brand? You do have money for damage control, right?Here’s the thing: anyone can make your brand inferior in your absence.

Research conquers doubt. It aligns everyone around the incontestable. Research is the key to clarity—in startups, enterprises, and life itself.

Brands play in an exciting sandbox of symbolic meanings.

People change, and so do their aspirations, and so should brands.

Lean brands are the result of continually testing assumptions.

Do everything in your power to make customers go confidently in the direction of their purchase intention.

Brand and product don’t compete. Brand is product, and everything else conforming to the unique story that consumers create when they think of you.

Products shouldn’t just work well, they must unfold well.

People relate to people, and if your brand feels like people, they’ll relate to you, too.

Positioning is finding the right parking space inside the consumer’s mind and going for it before someone else takes it.

The truth was...he was in love with her. Totally over-the-line, no-going-back, not-even-dead-would-he-part kind of shit.

Learn to value yourself, which means: fight for your happiness.

To do something very common, in my own way.

Fortunately the Omanis are generally very friendly and in no time at all, I had a knight in shining white dishdasha offering to help me.

I would tell them that when you look at a person, you never know what the're hiding.

Happiness is not a goal, it is a by-product. For what keeps our interest in life and makes us look forward to tomorrow is giving pleasure to other people.

You need to indoctrinate empathy out of people in order to arrive at extreme capitalist positions.

Meditation ... must be power of will and strength of attention, being like a flight to great heights wherein wings must be plied hard though joyfully.

My house is burned, but I can see the sky.

Human kindness can be found in all groups, even those which as a whole it would be easy to condemn.