Many companies routinely do things that are not important. They fail to prioritize. They get involved with details that don't matter.

Looks do count. Deliver visually stunning merchandising. Engage at the point of sale. Help consumers shop with their eyes.

Our most exciting discoveries come from studying anomalies. The once-in-1000 occurrence is worth getting detail on.

Functional goods sold en masse earn a good return but breakthrough profits come from satisfying emotional needs.

I admire many entrepreneurs. They bring energy, excitement, youthful enthusiasm. What they lack in process, they make up for in gumption.

Respond to your customer's dissatisfactions with precision and power.

The Golden Rule works. It really does. Treat people the way you want to be treated. Kindness begets kindness.

Curiosity is the greatest source of ideas, retail revolutions, and insights.

All companies have many opportunities. Strategy is about allocation of resources and priorities.

Completely understand the customer by seeking an intense, complete and empathetic understanding.

Don't ask your customers what they want. This rule is based on the view that they probably don't know. You have to fully understand them, the context for their needs and their major dissatisfactions.

It is impossible for a man to outpace his shadow.

Perhaps everything that frightens us is, in its deepest essence, something helpless that wants our love.

..things are never as complicated as they seem. It is only our arrogance that prompts us to find unnecessarily complicated answers to simple problems.

If fear is cultivated it will become stronger. If faith is cultivated it will achieve the mastery ... faith is the stronger emotion because it is positive whereas fear is negative.

A satellite has no conscience.

Shakespeare is in many ways an African writer and 'Hamlet' would be seen as a very accurate historical saga about an African kingdom.

What would the world be without him, and those like him?

The wolves are never meant to be anything other than defending. They're not meant to be aggressors.

If you work with your mind, that will alleviate all the suffering that seems to come from the outside.

The end of all is death and man's life passeth away suddenly as a shadow.