Many innovations fail because consumers irrationally overvalue the old while companies irrationally overvalue the new.

Companies leverage two basic pulleys of human behavior to increase the likelihood of an action occuring: the ease of performing an action and the psychological motivation to do it.

Habit-forming products often start as nice-to-haves, but once the habit is formed, they become must-haves.

Instead of relying on expensive marketing, habit-forming companies link their services to the users' daily routines and emotions.

Reducing the thinking required to take the next action increases the likelihood of the desired behavior occurring unconsciously.

For an infrequent action to become a habit, the user must perceive a high degree of utility, either from gaining pleasure or avoiding pain.

Why not live now instead of someday?

Products with higher user engagement have the potential to grow faster than their rivals.

Users who continually find value in a product are more likely to tell their friends about it.

Like flossing, frequent engagement with a product, especially over a short period of time, increases the likelihood of forming new routines.

To initiate (user) action, doing must be easier than thinking.

I was feeling a bit overwhelmed earlier. Thinking - what if it doesn't work out this time... again. And then I remembered my rebound rate is pretty damn good. It's my super power.

At best, the natural good-nature is edged with complaint or has changed into sullenness and gloom. And now and then it blazes forth in veiled but hot anger.

Don't buy into the idea that women aren't strong enough to do anything they want on their own.

I have other tastes besides comedy. I love comedy. I adore it, but I love dramatic movies just as much.

One of the terrorist who was shot dead last week led us today to the hide out of the other 3 suspects.

Any time we are misused or used for a purpose other than what God intended us for, it's damaging.

In Arizona we have passed laws to free our people so that they can defend themselves and their loved ones. You cannot predict where evil will raise its head, but you can be prepared for it.

Dr. Kissinger was surprised that I knew where Ghana was.

Most designers want to show apparel that makes the wearer look as long and lean as possible. And most people who buy clothes want to look as long and lean as possible.

Mozart resolved his emotions on a level that transformed them into moods uncontaminated by mortal anguish, enabling him to express the angelic anguish that is so peculiarly his own.